The company operates for several years in the textile sector of early childhood distributing its products in specialized shops, ensuring consistently an efficient service thanks to years of experience.

The course has begun about 20 years ago like subcontractor, thanks to the background in manufacturing articles for childhood, it was possible to acquire the know-how necessary for the subsequent management of the products that today identify the WILLY & Co. brand.

During 2013, all the departments were gathered in an only operational unit of more than 6,000 sqm at Calenzano, an industrial area of Florence, marking a consolidation in the growth that took place in the last few years.

Small today, big tomorrow is the slogan that better identifies the ideology of WILLY & Co. that pays specific attention to the choice of materials and to the realization of products for the well-being and health of the baby, desiring to live every moment with the mother in the wonderful course of life of the baby, small today...big tomorrow!

The wide range of products made by WILLY & Co. is distinguished by simplicity and elegance, characteristics of Made in Italy products, Italian style that contains great technological contents, based on years of experience of partners that, year after year, develop ideas and refine the collection already in place. WILLY & Co.'s proposals range from classical lines, colorful patterns to printed or embroidered fabrics, always following the current trends, in the only intent to share the various stages of the child's growth; in the only intent to make safe and comfortable the child's environment.

This is a never-ending story that, thanks to the increasingly shared experience with our partners, is renewed year after year: big ideas and small dreams come to life with our products.

Our professionalism and experience at your service to satisfy every need.